Pigeon is a globally recognized maternal-infant brand, popular in over 90 countries and regions. Leverage® helped Pigeon China craft the "70 Years Specializing in Newborns" strategy, breaking away from traditional category silos and establishing a newborn-centric growth model across multiple product lines. By H1 2025, Pigeon's baby bottles led with 45% market share, while infant cleansing & care business grew 20% YoY, setting an innovation benchmark in China's maternal-infant sector.