Panpan
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Panpan Foods Group, established in 1996 and headquartered in Jinjiang, Quanzhou, is a national-level key leading enterprise in agricultural industrialization, primarily focusing on the precision and advanced processing of agricultural products. Panpan Foods is a well-known trademark in China and ranks among the top 500 Asian brands.

The company operates 17 large-scale intelligent production bases and utilizes 1,200 sets of advanced imported equipment. It mainly engages in the advanced processing of green food and beverages, with products exported to over 50 countries and regions worldwide.
  • In 1996, Panpan Foods Group (formerly known as Fujian Zhixiangjiang Fuyuan Food Co., Ltd.) was officially established.
  • In 2005, Panpan Foods was awarded the title of "Famous Trademark of China".
  • In 2017, Panpan Foods became a senior sponsor and designated supplier for the BRICS Xiamen Summit.
  • In 2018, Panpan Foods received the titles of "Exclusive Baked Goods Supplier of the Boao Forum for Asia" and "Designated Supplier of the Shanghai Cooperation Organization Summit".
  • In 2020, Panpan Foods became the official sponsor and exclusive supplier for the Beijing 2022 Winter Olympics and Paralympics.
  • In 2023, Panpan Foods became the official supplier for the 19th Asian Games in Hangzhou, the designated snack supplier for the 31st FISU World University Games in Chengdu, and the official partner of the Chinese women's national football team.
  • In 2024, Panpan Foods became the official sponsor of the Chinese delegation for the Paris Olympic Games.

Entrepreneur's Statement

Jin'an Cai
Chairman of Panpan Foods
The Leverage team distinguishes itself from other firms. Their approach is more practical and action-oriented. From our very first interaction, it was clear that they are a battle-tested team that truly understands both the snack food industry and Panpan as a brand.
They don’t simply apply a one-size-fits-all methodologies or copy-pasting success stories. Instead, they are incredibly detail-oriented in strategic implementation, providing us with a scientific and systemic approach that has greatly benefited our team.