Pigeon is a globally recognized maternal-infant brand, popular in over 90 countries and regions. Leverage® helped Pigeon China craft the "70 Years Specializing in Newborns" strategy, breaking away from traditional category silos and establishing a newborn-centric growth model across multiple product lines. In 2025, Pigeon’s baby bottles ranked first in market share, while its cleansing & care business achieved double-digit growth, setting a new benchmark for innovation in China’s maternal and infant care sector.