With a decade of experience in strategy consulting and operations, Chaorong Lin has overseen the planning and execution of marketing expenditures totaling more than 10 billion yuan. He has pioneered the development of billion-yuan strategic consulting service systems and has facilitated transformative growth for over ten leading companies. Under his guidance, four of these enterprises have surpassed the milestone of generating 10 billion yuan in annual revenue.

In-depth operation cases:

CHAGEE, Kouweiwang Group, Focus Media, Feihe, Xiao Guan Cha, Bright Dairy, Panpan Foods, Zhuyeqing Tea, Xiangpiaopiao Food, Septwolves, Joeone, Aokang Group, Cosmo Lady, Xibei, Huangshanghuang, Fanwenhua, Ajisen Ramen, Kilala, Bloks.

With a decade of in-depth research and practical experience on corporate strategy, Ji Chen excels in the design and implementation of long-term strategic campaigns. Since 2015, he has led his team to develop long-term strategies and annual campaign strategies for companies such as Anta, Bright Dairy, Pigeon China, Bestore, Yadea, Focus Media, Feihe, and Septwolves. In addition to his professional achievements, Ji has been actively involved in education since 2013. He has held various teaching positions, including lecturer for the "Peking University HSBC Strategic Positioning Course", main lecturer for the "New Consumer Brand Growth Lab", the main lecturer for the "Leverage Strategy Course", and the strategic mentor for the "Boundless Consumer Innovation Camp". He has analyzed new generations of strategic tools and strategic campaign cases for more than 1,000 entrepreneur students.

In-depth operation cases:

Anta, Bright Dairy, Pigeon China, Bestore, Yadea, Focus Media, Feihe, Septwolves, Joeone, etc.

Wei Wei holds a Master of Finance from Shanghai Jiao Tong University. With eight years of marketing management experience in foreign companies and nine years of brand strategy research and practical experience, he brings a wealth of expertise to his role. Previously, Wei served as a partner and Chief Customer Officer at a strategy consulting firm. Since 2013, he has overseen the enrollment for 20 sessions of the "Peking University Strategic Positioning Course" and mentored more than 1,000 entrepreneur students to learn strategic positioning. Since 2015, Wei has been actively involved in strategy consulting projects and has practical brand strategy experience in industries such as clothing, food, beverages, skincare, and finance.

In-depth operation cases:

Bright Dairy, KAPPA, War Horse, Feihe, Xiehe Pharmaceutical, Feidai Finance, Xue Zhanggui Finance, Xiangpiaopiao Food, Guanshan Dairy, LAN Fong Yuen, etc.

Jing Huang has over a decade of strategy operation and hands-on experience. He led the strategic research and implementation for several enterprises with brand values exceeding 10 billion yuan and some listed companies, guiding their growth from several billion yuan to over 30 billion yuan within three years. He possesses extensive operational experience across a wide range of sectors, including footwear and apparel, fast-moving consumer goods, catering, and durable goods.

In-depth operation cases:

War Horse, Keeson Technology, Aokang Group, Kouweiwang Group, and Ajisen Ramen, etc.

With an IMBA from Shanghai Jiao Tong University, Jing Qiao brings ten years of experience in marketing and management within listed companies, along with seven years of expertise in strategic consulting and implementation. She possesses extensive operational experience in fast-moving consumer goods, maternal and infant care, and cosmetics, having assisted numerous listed companies and emerging consumer brands in achieving significant growth breakthroughs.

In-depth operation cases:

Feihe, Pigeon, Xiao Guan Cha, Cosmo Lady, Bestore, Fanwenhua, Hengshui Laobaigan, Bloks, Softide, Chocday, Forest Cabin, Inoherb, etc.

Xiaolong Nie holds a Master’s degree from Zhejiang University and brings over ten years of hands-on experience in enterprise consulting, specializing in strategy system design and strategy implementation. He has rich operational experience across various sectors, including clothing, fast-moving consumer goods, and durable goods. He has served a diverse range of enterprises, from those valued at 1 billion yuan to 10 billion yuan, allowing him to understand the unique challenges and strategies faced by businesses at different stages of growth.

In-depth operation cases:

Pantum, Softide, Panpan Foods, Septwolves, Joeone, Liuliumei, and Bestore, etc.

Binshu Guo holds a Bachelor's degree of Science from University of Science and Technology of China. With nine years of experience in enterprise consulting services, he brings a wealth of expertise to his role. He has led the strategy and tactics formulation, implementation, and major campaigns for a brand valued at 30 billion yuan. His rich operational experience spans multiple sectors, including sports products, chain retail, food and fast-moving consumer goods, etc.

In-depth operation cases:

Anta, CHAGEE, Bestore, Huangshanghuang, Inoherb, Ramen Talk, etc.