Xiao Guan Cha
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Xiao Guan Cha (Small Can Tea) Has Transitioned from the “Crafted by Masters” To “Authenticity Guaranteed” Strategy, Opening More Than 1,000 New Stores In 2 Years
As a leading Chinese tea brand, Xiao Guan Cha saw its revenue rebound to RMB 2 billion in 2023. From 2024 to 2025, Xiao Guan Cha achieved the industry's highest growth rate in new store openings for two consecutive years. Apexmind Consulting clarified Xiao Guan Cha’s franchise business model, anchored the “Authenticity Guaranteed” strategy, and led another wave of industry innovation, promoting integrity in China’s tea market.
  • In March 2024, the brand had been designated as the "exclusive tea supplier" for the Boao Forum for Asia Annual Conference for the fourth consecutive year.
  • In June 2024, the strategy "Xiao Guan Cha Guarantees Authenticity" was launched.
  • In June 2024, Xiao Guan Cha generously open-sourced 135 tea-making patents to the public.

Entrepreneur's Statement

Guoying Du
Founder and Chairman, Xiaoguan Tea
Apexmind’s “Enterprise Strategy Equation” shines with profound wisdom. It is a major milestone in the history of consulting in China that a domestic consulting firm has developed this formula. Its model uniquely synthesizes Western theoretical frameworks with their own perspectives. I am deeply impressed by its solid theoretical foundation, which demonstrates an even sharper customer-centric and objective third-party viewpoint.