Xiao Guan Cha (Small Can Tea) Has Transitioned from the “Crafted by Masters” To “Authenticity Guaranteed” Strategy, Opening More Than 1,000 New Stores In 2 Years
As a leading Chinese tea brand, Xiao Guan Cha saw its revenue rebound to RMB 2 billion in 2023. From 2024 to 2025, Xiao Guan Cha achieved the industry's highest growth rate in new store openings for two consecutive years. Apexmind Consulting clarified Xiao Guan Cha’s franchise business model, anchored the “Authenticity Guaranteed” strategy, and led another wave of industry innovation, promoting integrity in China’s tea market.