November 2023: Apexmind Consulting entered into a strategic cooperation with Xiao Guan Cha.

December 2023: The brand clarified its core strategy and established the brand positioning of "Guaranteed Authenticity". It reshaped consumer purchasing motivations, standardized the chain franchise business model, diversified product forms, price ranges and consumption scenarios, and upgraded store-driven operations, leading the industry’s shift toward integrity and standardized operation.

January 2024: A PR launch campaign was rolled out, generating massive industry buzz. The campaign accumulated 1.1 billion media impressions and secured seven organic trending search entries, with the reach rate of new customers exceeding 50%.

December 2024: The brand ranked No.1 in store growth rate across the industry. More than 500 exclusive stores were newly signed within the year, pushing the total number of nationwide stores past 2,000. Its store expansion speed topped the sector.

2025: The brand maintained its leading position in store growth. Over 600 exclusive stores were newly signed throughout the year. It surpassed competitors in store coverage in major cities including Beijing and Shanghai, once again claiming the top spot for industry-wide store growth rate.

December 2025: The brand achieved breakthrough growth via its second growth curve by launching a new sugar-free tea beverage line. The product recorded a 90% sell-through rate across over 50,000 retail outlets in Guangdong Province, attracting more than 2,000 distributor inquiries nationwide. Meanwhile, the newly launched steep-and-brew tea product gained over 1 million impressions on Douyin within its first week, spearheading another round of innovation in the tea industry.