December 2023: Apexmind Consulting launched a strategic cooperation with Pantum. At that time, Pantum held a 14% domestic market share.

2024: Pantum clarified its core strategy and positioned itself as China’s Leading Printer Brand. It achieved breakthroughs from technological innovation to public brand recognition, driving the upgrade from a channel-focused brand to a mass consumer brand. By leveraging its "Made-in-China" identity to ignite national pride, Pantum advanced three business tracks simultaneously: distributor sales, B2B enterprise business and B2C consumer retail.

Starting March 2024, three core strategic campaigns were rolled out:

Brand Establishment Campaign: High-impact communications were launched around key milestones including Pantum’s deployment at the Two Sessions and the release of its first self-developed A3 laser printer. Global sales hit 18 million units, shifting the brand’s core keyword from "cost-effective" to "Top Domestic Brand with Groundbreaking Technology".

Product Upgrade Campaign: The Durable Series was launched with integrated brand, marketing and channel deployment strategies. Double-sided laser printers recorded a 246% sales surge on JD.com during Double 11, delivering a 98% full-year revenue growth.

Channel Surpass Campaign: The brand prioritized 5 core regional markets, rolled out three field-proven competitor conversion tactics and replicated the model nationwide. It secured the industry’s fastest market growth rate, delivering a 28% year-on-year uptick across 5 provinces, with regional market shares ranging from 26% to 45% in 3 provinces and municipalities. Against an 8% year-on-year decline of the overall printer market in 2024, Pantum achieved a 20% counter-cyclical growth, lifting its domestic market share to 19%.

Starting December 2024, Pantum ramped up four new strategic campaigns:

Brand Establishment Campaign: Exposure at the Two Sessions and the Boao Forum for Asia generated widespread brand recognition among household and enterprise customers.

Product Innovation Campaign: Three flagship product lines were defined, shifting the brand from product follower to technology innovator.

Industry Benchmark Campaign: Focused outreach to government, state-owned and private enterprise key clients to roll out targeted industry marketing solutions.

Hundred-City Leadership Campaign: Drove market share overtakes in 100 cities nationwide. In 2025, while the overall printer market slid 5% year-on-year, Pantum sustained a 7% growth, lifting its domestic market share to 21% and consolidating its position as the leading printer brand in China.